Wednesday, June 15, 2011

Why Brown Dog? Why now? Why National?

Good morning and welcome to Brown Dog Foundation's first blog! I had an interesting conversation yesterday about our organization's vision and mission. And, since this is about the ten-thousandth time I've had this conversation, I decided to start a blog - in hopes of helping everyone around me understand why I am so very passionate about taking Brown Dog Foundation's program national rather than keeping it local to Nashville only. And, this also helps others understand why it's so important for us to maintain the integrity of the original mission rather than change it to meet any single, major donor's desire.

First, one has to understand where I came from. I grew up in a small, closely-knit community in the North, the middle child in a fairly large family. My parents were devoted to us kids, they let us have a family dog (who outlived most pampered pooches in today's world), but we were taught that there is a big difference between "needs" and "wants". Pets are a "want". And, you don't get the "wants" unless you can afford them.

My career background is business - specifically business growth, business analysis, process automation and marketing. In order to seek funding for any idea - for profit or not - one must be able to substantiate the "need" and identify a repeatable model that can be executed with or without the creator.

Next, you need to understand my journey toward pet guardianship as an adult. In my twenties - I was single and loving it. Nary a care in the world... no time for the burdens of a pet. In my thirties - I bought my first house and decided a chocolate labrador would be the perfect accessory. So, I found a 4.5 year old male thru a Rescue site in Tennessee (my first exposure to "Rescue Groups"). The experience was fabulous! But, Chip had just had a cancerous tumor removed (he was surrendered to the local pound by his owners because they couldn't afford treatment) - so I knew I was walking into a landmine.

For several years I was able to provide for Chip - a lifestyle better than most children enjoy to be exact. However, when he needed me most, I couldn't provide - a situation I never expected to be in. I had just lost my job at the start of one of our country's worst economic recessions with NO prospects on the horizon. Paying for chemotherapy treatment was not an option. And, so, with God's help, love and guidance, I made the decision to end his suffering when it was time.

So... why serve as a resource for working class and temporarily disadvantaged responsible pet owners rather than save all the animals? It's really a simple answer - there are several much larger organizations whose mission it is to "save them all". And, yet there is still never enough money left over to help the working class and/or the unemployed. Brown Dog receives 68 application requests per month, every month that qualify for our program. No other agency focuses on the families that we do.

Why now? Because our country is in the throws of the worst financial and economic downturn we've ever experienced, and it doesn't appear to be getting better anytime soon. The job-market is changing and there is a segment of our population who will never earn again what they once did because their job has been outsourced to another country or eliminated by a computer. Some areas of our country are experiencing 20%+ unemployment rates - while others hover at 10%. Both are bad! Families who have always worked to earn their living, now don't - not because they don't want to... because there are no jobs. And, since the number of applications for our help have doubled in the past four years, I can only assume it will continue to get worse.

So... why national and not local where you could offer more services to more people and attract a larger local following? Again, it seems simple to me - we have a repeatable process today that has quite low overhead to execute. And, we receive 68 qualified application requests every month from families with stories just like mine, who are turned away from the larger agencies because of lack of funding - they have to save the surrendered animal first because that is their mission. A localized agency will only help the 30 or so that we receive in TN and then will begin offering more services and programs to use up the excess cash. So I ask... Why not help everyone, anywhere, anytime?

Just this morning, I read a woman's story... her husband has left, she has a young daughter and one dog. She earns a modest income that provides sufficiently for her and her family, including their pet. The dog needs surgery to correct a dislocated disc in his neck/back. The cost - $2,000. She will likely end up euthanizing their only source of comfort in the midst of an already difficult situation. She lives in Missouri. Sadly, because we do not have sufficient national funding, we can't help her.

If you've read this entire blog, you are feeling one of two ways - motivated to get involved OR completely depressed at the huge undertaking of solving this recurring and rapidly growing problem. Either way - we need you! Help us tell our story. Encourage your friends, family and co-workers to follow our blog. Donate when you can, encourage others to donate, volunteer, DO something!

In this blog, we plan to explore in more detail what we've learned over the past 5 years from collecting the data we have. But, we will also deal with many pet-related issues - from alternative treatment options to dietary advice to help understanding the need and how we can best address it. Everyone on our boards will contribute.

Stay tuned... and I hope you get some big, wet puppy kisses today!

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